Advertisement that attempts to trigger problem recognition Case Study

Advertisement that attempts to trigger problem recognition - Case Study Example This paper was written after a research that was done on four websites and two websites were chosen. These websites; one being an entertainment website and the other a company website, demonstrated how ads can be used to trigger problem recognition. The websites that were chosen include that of askmen.com, which is an entertainment website and PatchMd.com, which is a medical company. Starting with askmen.com, the website hosts various types of entertainment information including dating, sports, health, news, movies, games and others. For this case, I selected one of the advertisements on the website that was trying to inform us on how to prevent flu and cold. One major aim of this ad is to trigger a problem in us, the readers that flu and cold have become a problem to control. It, for this reason, goes ahead to give us the simple tips that we can use to prevent the flu and cold. The ad begins with a heading, "Preventing Cold & Flu." Under the heading, it tries to pose a question and an answer, "Flu going around? Heres how to avoid it like a pro," (Dave 1). The ad has just let us know that cold and flu are problems to use that are going around. It then wants to provide us with a solution on how we can handle this problem like pros. Anyone who had cold and flu and did not realize them to be a problem, when they read this ad, they will definitely find out that they have been having a problem. Better still, they will even find out that their problem has a solution after they pay attention to the ad trying to address it. The ad uses a simple picture of a side plate with a glass full of a solution, ginger and a piece of lemon as shown below. The second website that I visited is that of PatchMd.com Company (PatchMd 1). This website provides an ad that tries to trigger a problem about using pills to lose weight. As it suggests, there is a problem when one uses pills to lose weight and, for this reason, it